Bad Bunny w/ Brugal

To mark its sponsorship of the Bad Bunny concert, Ron Brugal sought to develop exclusive merchandising for its brand ambassadors to wear during the event.

The challenge was to design modern, subtle, yet visually impactful pieces that merged the essence of the brand with that of the artist, without using any direct graphic elements from his official identity.

As a solution, a new visual concept inspired by the album 'X 100pre' was developed. The collection included items such as a bandana and a hoodie, which were distributed in an original triangular packaging. Inside, it featured an eye-shaped invitation containing the ticket to the concert.